Hey, I’m Kayla.

A design lead with a love for shaping digital experiences, brand presence, and creative teams.

Kayla Scheidel smiling outdoors among fall leaves
What I’m currently planning
This Month
Dinner
A Molly Baz recipe
Travel
A fall foliage trip with Ruby
Celebrations
All things Halloween, what to be!?

My work

Websites and brands I've helped bring to life, and the stories behind them.

All work 09Web 07Brand Identity 05UX/UI 02
Row 34 project mockup
Row 34
Web design
Gilt Brasserie project mockup
Gilt Brasserie
Web design
Rad Radish project mockup
Rad Radish
Web design
SAGA NYC project mockup
SAGA NYC
Web design · Brand identity
Mercado by Fiserv project mockup
Mercado from Fiserv
Web design · Brand identity
RoRo Revival project mockup
RoRo Revival
Brand identity · Web design
Restaurant Website Presets project mockup
Restaurant Website Presets
Web design · UX/UI
Seasonal Logo Series for BentoBox Restaurants project mockup
Seasonal Logo Series for BentoBox Restaurants
Brand identity
Check Please project mockup
A Payment Experience That Wears the Restaurant’s Brand
UX/UI · Brand identity

About me & my skills

For nearly nine years I helped BentoBox (now Clover) grow, right through its acquisition by Fiserv, and grew a lot myself, from Designer to Senior Manager of Web Design while staying hands-on the whole way. Watching the company evolve and playing a small part in the food and hospitality industry was something special. Helping restaurants tell their stories online felt like a natural extension of what I love in my own life: great food, good company, and the places that bring people together.

~10
Years
03
Leadership roles
View resume
Apr 2023 — Oct 2026
Senior Manager of Web Design
Clover (formerly BentoBox) · New York
Feb 2022 — Apr 2023
Manager of Web Design
BentoBox · New York
Feb 2020 — Feb 2022
Web Design Team Lead
BentoBox · New York
Feb 2018 — Feb 2020
Designer → Senior Designer
BentoBox · New York
Jun 2016 — Feb 2018
Junior Visual Designer
Havas · New York
Skills
Leadership & Strategy
Team leadership & mentorship · Design ops & QA · KPIs & reporting · Cross-functional partnership
Design & Code
Web design · UI/UX · Brand identity · Design systems · HTML · CSS · JavaScript · Bootstrap
Tools & AI
Figma · Adobe CC · Webflow · Shopify · WordPress · BentoBox · Jira · Asana · BrowserStack · Claude Code · Figma Make · Midjourney · Firefly
Awards & Recognition
at BentoBox
CSS Design Awards — Special Kudos
Gilt (2024)
CSS Design Awards — Special Kudos
SAGA (2023)
CSS Winner — Nominee
Rad Radish (2023)
Awwwards — Nominee
Blue Smoke & Reign Toronto (2019)

A few things I’m obsessed with

Gnocchi from Canoe Hill in Millbrook, NY
The Gnocchi from Canoe Hill
Millbrook, NY
Fall foliage at Ellms Family Farm
Watching the start of fall
Ellms Family Farm
Ruby the dog resting on a bed
Ruby, always
Chief Morale Officer
Kayla in front of the Duomo in Florence
Exploring cities for the second time
Firenze September 2026